Rising equity markets and prolonged higher interest rates tend to be ideal environments for financial advisors specializing in selling life insurance products, including annuities. Formerly referred to as agents, these wealth managers prefer the moniker “financial security professionals” today and increasingly focus on all aspects of client’s finances including, estate, tax and retirement planning. Forbes and SHOOK Research have teamed up to rank the best professionals in the insurance industry in our fourth annual list of America Top Financial Security Professionals. Below you will find the top 100 insurance professionals across the country who made this year’s ranking.
CLICK HERE FOR THE FULL METHODOLOGY.
The Highlights

Jeri Turley
Firm: Winged Keel Group
Location: Richmond, VA
AUM: $95 billion
“Education is huge—most people think of term and whole life insurance, but that’s just not the world we live in anymore, there are so many different products.”
View Profile

Matthew Lipscomb
Firm: Ashford Advisors
Location: Atlanta, GA
AUM: $1.8 billion
“When you talk to a client, you need to take complex situations from taxes to trusts and describe them in a way that a sixth grader could understand. I don’t let my team use any industry jargon.”
View Profile

Data provided by SHOOK®Research, LLC. Data as of 12/31/23. Source: Forbes.com(July, 2024). Neither SHOOK nor Forbes receives any compensation in exchange for placement on its Top Financial Security Professional (FSP) rankings, which are determined independently (see methodology). FSP refers to professionals who are properly licensed to sell life insurance and annuities. FSPs may also hold other credentials and licenses which would allow them to offer investments and securities products through those licenses. Ranking algorithm is based on qualitative measures learned through telephone, virtual and in-person interviews to measure best practices. Also considered: client retention, industry experience, credentials, review of compliance records, firm nominations; and quantitative criteria, such as: assets under management, sales figures and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and audited performance reports are rare. Individuals must carefully choose the right FSP for their own situation and perform their own due diligence. SHOOK’s research and rankings provide opinions intended to help individuals choose the right FSP and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results. For more information, please see www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC.
Editor’s note: This article appeared in the July 2024 print edition of Forbes magazine: https://www.forbes.com/lists/top-financial-security-professionals/.
Dentists in North America are eligible for a complimentary print subscription. Sign up here.
Mark B. Murphy, CEO of Northeast Private Client Group, is an accomplished author, speaker, and motivator who’s revolutionizing the financial planning and wealth management industry. He helps entrepreneurs achieve multigenerational wealth through personalized strategies, leveraging his strategic planning and financial engineering expertise. Forbes has ranked him as the number one financial security professional in New Jersey and number 15 nationwide. Additionally, his book, The Ultimate Investment, is a number one bestseller and new release on Amazon.